5 days, 3 ads, 1 team.
To prove we weren't cheating, we parodied the most viral ads from this year's game. Since those ads only dropped a few days ago, we couldn't prep; we had to wait for the world to see them before we could move.
My approach was to grant sneak peeks into the sets/BTS of those ads. inviting viewers to take part in their creation process, making every dream project feel like it’s a step away. With a stationary camera and no music, we immerse the viewer in the scene through sound design and an objective lens, leaving a strong impression; it’s yours if you want it.
Client - Artlist
Media - TV, YouTube, Facebook, TikTok
Roles- Creative Director, Director, Offline + Online Editor, Script Writer, Gen-AI, Motion Graphics
Super Bowl 2026
Proffesinals Campaign
What deffritiantes slop from well made AI content is the creator.
Our goal was to empower creators to use AI like its meant to be used, a tool, and like any tool,
in the hands of a professional, he’ll be able to create incredible things.
directed to inspire and create a feeling of something larger than life, an epic showdown between a massive, deadly beast (her name is Svetlana) and an underdog hero. leaning into cinematic stereotypes, recognizable cinematic language, and iconic imagery, we say loud and clear, you can create movies at the scale of the movies that made you want to make movies in the first place.
Client - Artlist
Media - YouTube, Facebook, TikTok
Roles- Creative Director, Director, Offline + Online Editor, Script Writer, Gen-AI, Motion Graphics
Kling 2.5 Launch
Kling 2.5 was a big moment at our team, made over one weekend with just one person, we realized where the industry is going.
For the first time we felt like we can acttually direct and get meaningfull resualts.
the script was written on the fly, with no time to plan ahead i stubled on a new kind of workflow, a circular one.
all of the production steps happen in parallel, script changes according to visuals and visuals changes according to the script.
this was a blast to create and direct, thinking about how to create scale through framing and sound design, how to build up the tension of a recognizble cinematic trope, and breake it.
Client - Artlist
Media - YouTube, Facebook, TikTok
Roles- Creative Director, Director, Offline + Online Editor, Script Writer, Gen-AI, Motion Graphics